{"id":3749,"date":"2023-07-21T09:00:00","date_gmt":"2023-07-21T13:00:00","guid":{"rendered":"https:\/\/www.cdsonter.com\/?p=3749"},"modified":"2023-07-24T09:38:02","modified_gmt":"2023-07-24T13:38:02","slug":"featured-case-study-quadreal-earth-month","status":"publish","type":"post","link":"https:\/\/www.cdsonter.com\/fr\/featured-case-study-quadreal-earth-month\/","title":{"rendered":"\u00c9tude de Cas : Le Mois de la Terre Chez QuadReal"},"content":{"rendered":"
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\n

Le Mois de la Terre 2023<\/strong><\/h2>\n\n\n\n

Le Mois de la Terre, observ\u00e9 chaque avril, est une p\u00e9riode d\u00e9di\u00e9e \u00e0 la sensibilisation aux enjeux environnementaux et \u00e0 la promotion de solutions durables. Cet \u00e9v\u00e9nement annuel nous rappelle l'importance de l'engagement, de l'action et de l'\u00e9ducation pour atteindre les objectifs mondiaux de durabilit\u00e9.<\/p>\n\n\n\n

En avril 2023, le groupe immobilier QuadReal s'est associ\u00e9 \u00e0 CD Sonter afin de mettre en \u0153uvre une campagne visant \u00e0 sensibiliser le public \u00e0 la probl\u00e9matique des plastiques \u00e0 usage unique et \u00e0 aider les individus \u00e0 visualiser l'impact collectif de ces d\u00e9chets g\u00e9n\u00e9r\u00e9s quotidiennement.<\/p>\n\n\n\n

Les exemples courants de plastiques \u00e0 usage unique incluent les sacs de magasinage, les pailles, les ustensiles, les contenants \u00e0 emporter pour la nourriture, les b\u00e2tonnets \u00e0 remuer et les anneaux de retenue.<\/p>\n<\/div>\n\n\n\n

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Southcore Financial Centre<\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Palais de justice commercial<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n

Le principal d\u00e9fi pos\u00e9 par les plastiques \u00e0 usage unique d\u00e9coule de leur utilisation fr\u00e9quente combin\u00e9e \u00e0 de faibles taux de recyclage. L'accumulation de ces d\u00e9chets plastiques repr\u00e9sente une menace importante pour l'environnement, les \u00e9cosyst\u00e8mes et les habitats de diverses esp\u00e8ces.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Campagne de QuadReal<\/strong><\/h3>\n\n\n\n

Afin de sensibiliser le public \u00e0 la probl\u00e9matique des plastiques \u00e0 usage unique, QuadReal a lanc\u00e9 en avril 2023 une campagne en deux volets visant \u00e0 mobiliser l'ensemble de ses propri\u00e9t\u00e9s \u00e0 l'\u00e9chelle nationale.<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

Installations artistiques<\/strong><\/h3>\n\n\n\n

La campagne comprenait deux installations artistiques cr\u00e9\u00e9es par l'artiste torontois David Constantino Salazar, situ\u00e9es dans les \u00e9difices palais de justice commercial et Southcore Financial Centre \u00e0 Toronto. Ces \u0153uvres \u00e9taient compos\u00e9es de tissus recycl\u00e9s tress\u00e9s \u00e0 la main pour repr\u00e9senter des filets de p\u00eache remplis de plastiques \u00e0 usage unique recycl\u00e9s, illustrant ainsi la quantit\u00e9 de plastique qui se retrouve dans les oc\u00e9ans. Ces installations ont servi de point de d\u00e9part \u00e0 la discussion, soulignant l'ampleur des d\u00e9chets plastiques dans nos voies navigables.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Campagne num\u00e9rique<\/strong><\/h3>\n\n\n\n

En plus des installations artistiques, le groupe immobilier QuadReal a \u00e9galement lanc\u00e9 une campagne d'information sur le mois de la terre, mobilisant les occupants d'un oc\u00e9an \u00e0 l'autre au moyen d'\u00e9l\u00e9ments num\u00e9riques et d'une plateforme web. Les documents promotionnels de cette campagne ont \u00e9t\u00e9 strat\u00e9giquement plac\u00e9s dans l'ensemble des propri\u00e9t\u00e9s de QuadReal et comprenaient des messages consolid\u00e9s sur les d\u00e9chets plastiques ainsi qu'un code QR permettant aux occupants d'approfondir le sujet.<\/p>\n\n\n\n

Ce volet num\u00e9rique visait \u00e0 capter l'attention des individus alors qu'ils traversaient les halls d'entr\u00e9e ou prenaient l'ascenseur, dans le but de les encourager \u00e0 prendre des mesures concr\u00e8tes pour r\u00e9duire leur consommation de plastiques \u00e0 usage unique et \u00e0 devenir plus conscients de leurs habitudes de consommation.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Points cl\u00e9s \u00e0 retenir<\/strong><\/h3>\n\n\n\n

Cette campagne avait pour objectif d'inspirer les individus afin qu'ils soient plus conscients de leurs d\u00e9chets plastiques, tant sur leur lieu de travail qu'\u00e0 la maison. Ils ont \u00e9t\u00e9 encourag\u00e9s \u00e0 utiliser des alternatives r\u00e9utilisables comme des tasses \u00e0 caf\u00e9, des sacs \u00e0 provisions et des ustensiles afin de r\u00e9duire leur d\u00e9pendance aux plastiques \u00e0 usage unique. L'espoir est que le message sur les d\u00e9chets plastiques perdurera au-del\u00e0 du mois de la terre.<\/p>\n\n\n\n

Vous pouvez en apprendre davantage sur la campagne de QuadReal ici<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

Selon l'artiste David Constantino Salazar, le but de ces \u0153uvres d'art est de stimuler la conversation et la r\u00e9flexion autour de notre interaction avec les plastiques \u00e0 usage unique et de leurs impacts cumulatifs.<\/strong><\/p>\n\u2013 David Constantino Salazar, Toronto Artist<\/cite><\/blockquote>\n\n\n\n

T\u00e9l\u00e9charger le PDF<\/a><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

En avril 2023, le groupe immobilier QuadReal s'est associ\u00e9 \u00e0 CD Sonter afin de mettre en \u0153uvre une campagne visant \u00e0 sensibiliser le public \u00e0 la probl\u00e9matique des plastiques \u00e0 usage unique et \u00e0 aider les individus \u00e0 visualiser l'impact collectif de ces d\u00e9chets g\u00e9n\u00e9r\u00e9s quotidiennement.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-3749","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nFeatured Case Study: QuadReal Earth Month - CD Sonter Ltd.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cdsonter.com\/fr\/featured-case-study-quadreal-earth-month\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Case Study: QuadReal Earth Month - 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